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Vikela Rankin

Vikela Rankin

“I am a futurist visionary who is an implementor and inspirer”


Professional Summary

I have a proven track record in Sales, Marketing, Strategy and general Commercial delivery. I lead courageously. With over 25 years of workplace experience 15 years of which are in executive positions, I believe in the vulnerability of courageous leadership to develop people and enhance excellence and performance. Furthermore, I am dedicated to getting things done, with strong communication skills, I inspire as I work within teams. My exemplary skills in observation makes me a visionary strategist and change implementor, looking into the future of work. Additionally, I am passionate about the youth and have dedicated my life to their upliftment.

Board Experience
Motorola Solutions PTY (2009 - 2016)
Safer South Africa Foundation (2014 -2016)


Adcorp Holdings
• Group[ Marketing structure alignment.
• Adcorp Brand Organisational Refresh.
• New Business Development Strategies “One Adcorp” client approach.
• Implementation of an annual Sales Conference.

Stanton Chase
• Engaging and interviewing over 500 executives and board members.
• Successfully running a viable small business employing 8 -10 people.
• Networking through business development at the highest corporate level.

• 2012 CEO Circle Top Sales Achiever.
• Appointed MD.
• Integration of merged company Psion.
• 2016 CEO Circle Top Sales Achiever.

South African Airways
• Responsible for generating half the revenue of the airline R8 billion.
• Managing a substantial organogram +- 400 people
• Managing a PnL of +- R300 million
• Accountable for a Marketing budget of R100 million
• Key Stakeholder and Key client management at CEO level
• Aligned the SAA marketing strategy with South African Tourism Globally

Additional Achievements
• During my tenure at Old Mutual, I worked on a national basis.
• Successful implementation of focus marketing groups nationally.
• Responsible for and partook in the migration of Old Mutual from Cape Town to Gauteng as part of the Gauteng initiative.
• At South African Breweries winning several Sales Manager of the Region Awards.
• Elevated to Trade Marketing from Sales.
• Managing the largest Sales team nationally.
• Responsible for the Regional.
• Responsible for the first Refrigeration role out.

Key Competencies & Skills

• Leadership
• Communication
• Observation
• Empathy
• Teamwork
• Integrity
• Aligner

Career Overview

March 2009 - Present : Founder, Value ed and Elevate

June 2018 - Nov 2019 : Chief Commercial Officer (CCO), Adcorp Holdings Group

March 2016 – May 2018: Partner and Director Stanton Chase Executive Search

Aug 2007 – Feb 2016 : Managing Director Motorola Solutions Southern Africa

April 2004 – July 2007 : Vice President Global Sales and Marketing South African Airways

Education & Qualifications

1989 - 1993 : Master of Arts Degree, University of Dundee, Scotland
Joint Honours Degree in Psychology and Contemporary European Studies
• College of Higher Education Scotland
• Scottish Certificate of Education

Work Experience

Founder - Value ed and Elevate (VMR Holding Group (Pty) Ltd)
March 2009 - Present

Value ed is part of VMR Holding Group PTY Ltd which I formed in 2009 with the knowledge that leadership will come from the Youth. We inspire the Youth and develop skills in process and critical thinking. I have built a successful digital business that delivers 16+ courses to the Youth, hosted by industry experts Online Live and Interactive. We inspire our members to create and therefore I, together with the team, have helped members build over 13 digital based incubation business for the Youth, with operating, commercial and delivery models. The young team I work with have implemented digital marketing capabilities to grow our membership and following. We are cutting edge in the future of learning, unlearning and relearning skills. My role as founder is to create the vision and scale. It is also to be an example to the Youth of possibilities, and to get things done. We currently employ a team of 6
Chief Commercial Officer (CCO) - Adcorp Holdings Group
June 2018 - November 2019
I was responsible for the Commercial delivery of the business. Delivering R15 Billion turn over, together with the Managing Directors of each of the divisions. This required strong business development coordination in a matrixed structured organisation. It required the development of Key Account and Sales Managers with a strong focus on management and monitoring. It involved the development and maintenance of a client base and implementing collaborative partnerships. I spear headed the “One Adcorp” approach to interact with clients at Board, C-Suite level Stakeholders and Executive level. Group Marketing reported into me, and a key delivery was the Group Brand revitalisation positioning and creating synchronised marketing across all divisions. Lead a team of 10.
Director and Partner Stanton Chase Executive Search
March 2016 - May 2018
Stanton Chase is a Global Executive Search Firm with 75 offices in 45 different countries. The South African division, which I owned a share of, delivered Executive Search, Leadership Development, Assessments, Coaching Products, Board and CEO Advisory. We were a team of 3 partners who implemented extensive methodologies with C Suite and Board clients to support their talent acquisition and retention strategies. I had the privilege of interviewing over 500 CEO’s, Executives and Board Members. Organisational team Reports: 8

Managing Director Motorola Solutions - Motorola Solutions South Africa
April 2012 - February 2016

I was responsible for the South Africa Office whilst maintaining my position as Head of Government and Public Safety Division in Southern Africa. I succeeded in creating alignment in a “One Motorola”. With some of the Global Acquisitions I played a critical role in integrating the Southern African subsidiaries into Motorola Southern Africa. The objective of our office was to maximise business opportunities by developing customers new and existing in Southern Africa. Securing new businesses through strategic partnerships at the highest levels of government and private sectors. Identify and implement process improvement strategies for sales and marketing. Develop relationships at Political, CEO, Executive and Senior levels. Work with PR agencies to determine media plans. Organisational Matrix Team Reports: 30

Executive Director Motorola Solutions - Motorola Solutions Southern Africa
August 2007 – February 2012

I Headed up the Government and Public Safety Division (please see above excluding the responsibility of Managing the office.) I had a fiduciary responsibility of supporting the then Managing Director and the Directors of the Board.
Vice President International Sales & Marketing - SOUTH AFRICAN AIRWAYS
October 2005 - July 2007

I was responsible for the Commercial and Marketing activities of SAA. I had 7 General Managers in North America, South America, UK, Continental Europe, North Asia, South Asia and Australasia reporting into me. I was responsible for a revenue budget of R8 billion and a PnL of R600 million including a marketing budget of R300 million and total staff in my org structure was 400.

I coordinated the alignment and strategic direction of all International business units. This included the management of all operations from airports, call centres, to sales and marketing teams. Striving to drive not just a profitable business but creating an experience to clients that was world class and competitive. Direct Reports: 12
General Manager Market RSA - SOUTH AFRICAN AIRWAYS
April 2004 - September 2005

Portfolio Overview
I was responsible for the total general management function of the South Africa Market. The South African Market had a revenue of R6 Billion. The total cost budget was R200 Million. I over saw all sales activities in South Africa and was responsible for establishing key relationships with Heads, Directors and CEO’s of major retail corporate companies.
National Market Development Manager - Old Mutual
August 2003 - April 2004

Portfolio Overview
I was responsible for the design & implement appropriate customer marketing strategies in the retail business, nationally.
Sales & Marketing Manager (Gauteng West) - South African Breweries
January 2002 - June 2003
Portfolio Overview
I was responsible for the management of 9 sales executives who looked after on premise and off premise sales and marketing for the Gauteng West region. This was the largest sales team nationally in SAB. Direct Reports: 9
----------------------------------------------------------------------------------------------------------------------------------------------Occasions Based Marketing Manager - South African Breweries
April 2001 - January 2002

Portfolio Overview
I Initiated strategies and supported consumer activation. The activities were designed to bring above the line marketing to the consumer, as an experience. I spearheaded relationship marketing within the context of brands and consumers.
Sales & Marketing Manager (Vereeniging) - South African Breweries
August 1999 – April 2001
Portfolio Overview: The same sales and marketing responsibility as with Gauteng West. Direct Reports: 3
Industrial Sales Manager Gauteng - BP Southern Africa
March 1998 - September 1999

Portfolio Overview
I managed the performance contract responsibilities of 5 Sales Reps reporting directly to myself. I established, implemented, and monitored key performance measures in relation to performance contracts. Management and maintenance of key clients to BP. Lead and managed at team of 5.
Sales and Marketing Representative – BP Southern Africa
January 1997 – February 1998
Trainee Manager (Customer Accounts Division) – Wesbank SA Ltd
April 1995 - November 1996
Sales and Marketing Representative – Gilette SA Ltd
1994 - 1995


Vinolia Singh – Chief People Officer Adcorp
Mark Kelly – Founder at Corpscale (Previous Managing Director Motorola)
Modise Makhene – Partner and Director Stanton Chase
Andile Mabizela – Director Afrilog (Previous Executive Vice President SAA)

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